One of the eight primary MARKETING-RELATED reasons for new-product failure is __________.
A)the product is too innovative
B)a competitor with a similar product withdrew from the market
C)too socially controversial
D)poor product quality
E)product was marketed as a "new" product but did not meet the legal definition of "new"

Question

Quizplus · Accepted Answer

Poor product quality can lead to negative reviews, low sales, and overall product failure. Customers are more likely to purchase a product when they perceive it to be of high quality, and any flaws in the product can lead to dissatisfaction and lack of repeat purchases.

One of the Eight Primary MARKETING-RELATED Reasons for New-Product Failure