The new-product process an organization goes through to identify business opportunities and convert them into salable products or services contains
A)three main steps: research,production,and distribution.
B)four distinct steps: research,evaluation,production,and distribution.
C)five key phases ranging from idea generation to creating the first prototype.
D)seven stages from new product strategy development to commercialization.
E)three phases: planning,implementation,and evaluation.

Question

Quizplus · Accepted Answer

The new-product process typically consists of seven stages: new product strategy development, idea generation, screening and evaluation, business analysis, development, market testing, and commercialization.

The New-Product Process an Organization Goes Through to Identify Business