When General Mills introduced Fingos,a corn chip-sized sweetened cereal flake,it assumed that its customers would normally snack on them dry like a potato chip.Unfortunately,consumers did not switch from munching on popcorn and potato chips.The primary reason for the failure of Fingos was __________.
A)an insignificant point of difference relative to competing snacks-consumers wouldn't switch from eating snacks from Frito-Lay and others
B)too little market attractiveness-the growth in the snacks market is declining
C)poor execution of the marketing mix-General Mills did not offer free samples at grocery stores
D)poor product quality-the chips were not the same size
E)incomplete market and product protocol-the brand name "Fingos" did not get consumers excited

Question

Quizplus · Accepted Answer

The primary reason for the failure of Fingos was an insignificant point of difference relative to competing snacks. Consumers did not switch from their usual snacking habits and continued to eat snacks from competitors like Frito-Lay.

When General Mills Introduced Fingos,a Corn Chip-Sized Sweetened Cereal Flake,it