An external evaluation with consumers that consists of preliminary testing of a new-product idea rather than the actual product is referred to as
A)new-product strategy development.
B)idea generation.
C)crowdsourcing.
D)market testing.
E)a concept test.

Question

Quizplus · Accepted Answer

A concept test is used to present a new-product idea to consumers for their reactions and feedback before investing in the actual production of the product. This allows companies to gauge consumer interest and make improvements before launching the product. The other options listed either do not involve consumer testing or are not specific to preliminary testing of a new-product idea.

An External Evaluation with Consumers That Consists of Preliminary Testing