A 3M researcher worked with university students to develop the Post-it^® Flag Highlighter.His team evaluated the technical feasibility of the proposed design and determined whether the idea met the firm's new-product objectives.At which stage of the new-product process was this product? A)idea generation B)screening and evaluation C)business analysis D)new-product strategy development E)concept testing

Question

Quizplus · Accepted Answer

The researcher worked with university students to develop the Post-it Flag Highlighter, indicating that the idea had already been generated. The team then evaluated the technical feasibility and met the firm's new-product objectives, suggesting that they were screening and evaluating the idea. Therefore, the product was at the screening and evaluation stage of the new-product process.

A 3M Researcher Worked with University Students to Develop the Post-It®

A 3M Researcher Worked with University Students to Develop the Post-It^®