The stage of the new-product process that turns an idea on paper into a prototype is referred to as __________.
A)idea generation
B)screening and evaluation
C)business analysis
D)commercialization
E)development

Question

Quizplus · Accepted Answer

The development stage involves turning the idea into a tangible product or prototype that can be tested and refined before moving on to commercialization.

The Stage of the New-Product Process That Turns an Idea