Development refers to the stage of the new-product process
A)where initial ideas are generated and discussed.
B)that turns an idea on paper into a prototype.
C)where product characteristics and product benefits are selected.
D)where cross-functional team members and leaders are selected and initial tasks are assigned.
E)where the first version of a product enters the marketplace.

Question

Quizplus · Accepted Answer

Development is the stage where an idea is transformed into a prototype, which is a physical representation of the new product. This stage is crucial because it allows the company to test and refine the product before it goes to market. The development stage involves creating a working model of the product, testing and evaluating its performance, and making adjustments as needed. It is an iterative process that takes time and effort to ensure that the final product meets the needs of the target audience.

Development Refers to the Stage of the New-Product Process