An assessment of the "fit" of the proposed new products,from whether it can be economically developed and manufactured to the marketing strategy needed,take place during which stage of the new-product process?
A)business analysis
B)screening and evaluation
C)new-product strategy development
D)development
E)These activities are addressed at every stage with the exception of new-product strategy development.

Question

Quizplus · Accepted Answer

Business analysis is the stage in the new-product process where the proposed new products are assessed for their economic feasibility, manufacturing capabilities and marketing strategy requirements. This stage involves conducting a thorough analysis of the potential costs, revenues and profits associated with the new product, as well as evaluating the resources and capabilities needed to develop and manufacture the product. It also involves assessing the market potential and competition for the new product, which can help determine the appropriate marketing strategy needed to successfully launch and market the product.

An Assessment of the "Fit" of the Proposed New Products,from