If a firm hired SymphonyIRIGroup's BehaviorScan service to track sales of a new product made to a panel of consumers and assess the effectiveness of advertising and other promotion tactics,what type of test market is this?
A)laboratory test market
B)concept test market
C)simulated test market
D)controlled test market
E)standard test market

Question

Quizplus · Accepted Answer

A controlled test market involves using a service like SymphonyIRIGroup's BehaviorScan to track sales and assess marketing tactics in a controlled environment with a panel of consumers.

If a Firm Hired SymphonyIRIGroup's BehaviorScan Service to Track Sales