Suppose marketers want to use product differentiation and market segmentation strategies.What question should they ask when considering the potential for cannibalization on these strategies?
A)"Will our new products steal customers or sales from our older ones?"
B)"Will the products compete head-to-head with those of a competitor?"
C)"Can this action successfully draw customers away from competitors?"
D)"Are there enough similarities within the market segment to warrant such high costs?"
E)"Will this action eliminate the need for individualized advertising and promotion?"

Question

Quizplus · Accepted Answer

When considering the potential for cannibalization on product differentiation and market segmentation strategies, marketers should ask themselves whether their new products will steal customers or sales from their older ones. This is important because, if cannibalization occurs, it may reduce overall revenue and profits for the company. Therefore, anticipating and planning for potential cannibalization is a critical aspect of implementing these strategies successfully.

Suppose Marketers Want to Use Product Differentiation and Market Segmentation