The third step in segmenting and targeting markets that link customer needs to marketing actions is to __________.
A)group potential buyers into segments
B)group products to be sold into categories
C)select target markets
D)develop a market-product grid and estimate size of markets
E)take marketing actions to reach target markets

Question

Quizplus · Accepted Answer

The third step in segmenting and targeting markets involves developing a market-product grid and estimating the size of markets, which helps in linking customer needs to marketing actions.

The Third Step in Segmenting and Targeting Markets That Link