You can go to your nearest Hallmark card store and buy a birthday greeting card for a friend and pay $4.50.Or,you can buy a Hallmark card from its new $0.99 line of greeting cards that is not quite as nice in terms of quality materials,but is just as sentimental,and are sold at Barnes and Noble bookstores.This is an example of
A)mass customization.
B)organizational synergy.
C)one product and multiple market segments.
D)price discrimination.
E)a "Tiffany/Walmart" strategy.

Question

Quizplus · Accepted Answer

This scenario illustrates a "Tiffany/Walmart" strategy, where a company offers products at different price points to target different consumer segments, similar to how Tiffany offers luxury items and Walmart offers budget-friendly options.

You Can Go to Your Nearest Hallmark Card Store and Buy