Which of the following is NOT a reason to segment a market?
A)The ability to assign buyers to a segment is simple and cost-effective.
B)It would cause an increase in market share or profit.
C)All the buyers in the entire market have similar wants and needs.
D)There is a potential marketing action to reach it.
E)There are different wants and needs of buyers in the entire market.

Question

Quizplus · Accepted Answer

Market segmentation is unnecessary if all buyers have similar wants and needs, as there would be no distinct groups to target with different marketing strategies.

Which of the Following Is NOT a Reason to Segment