Many consumers often buy soft drinks and potato chips together when they shop at a grocery,convenience,or mass merchandiser store.However,when querying its marketing information system (MIS),one convenience store discovered that when consumers came inside and bought a sandwich,many also purchased toothpaste.This information was obtained from checkout scanner data from its stores nationwide.This convenience store used __________ to extract this "hidden" information from its MIS to find the statistical link between the two product categories.

Question

Quizplus · Accepted Answer

The convenience store used data mining to extract the hidden information about the statistical link between the purchase of sandwiches and toothpaste. Data mining involves the use of complex algorithms and statistical models to analyze large sets of data and identify patterns, trends, and relationships that might not be readily apparent through other methods. In this case, the checkout scanner data was used for data mining to find the correlation between the two product categories.

Many Consumers Often Buy Soft Drinks and Potato Chips Together