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Marketing Study Set 15
Quiz 6: Understanding Organizations As Customers
Path 4
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Question 121
Multiple Choice
Milso Manufacturing markets __________ in partnership with its customers.
Question 122
Multiple Choice
Purchasing that aims to integrate environmental considerations into all stages of an organization's buying process with the goal of reducing the impact on human health and the physical environment is referred to as
Question 123
Multiple Choice
A relationship that exists when a buyer and its supplier adopt mutually beneficial objectives,policies,and procedures for the purpose of lowering the cost or increasing the value of products and services delivered to the ultimate consumer is referred to as a __________.
Question 124
Multiple Choice
The practice of __________,which can affect the normal operation of the free market and limit the flexibility of buyers,is occasionally addressed in the ethics codes of companies or their purchasing policies.
Question 125
Multiple Choice
A study on ethical practices in purchasing found that smaller firms frequently make agreements with other organizations to purchase each other's products and services.This practice is referred to as
Question 126
Multiple Choice
In a buyer-seller relationship,reciprocity refers to
Question 127
Multiple Choice
If General Motors (GM) purchases Borg-Warner transmissions,and Borg-Warner buys trucks and cars from GM,they would be demonstrating which type of buyer-seller interaction?
Question 128
Multiple Choice
Apple,Inc.custom orders the manufacture of microprocessors for its iMac,iPhone,and iPad.For example,Intel makes chips for the iMac and Samsung produces Apple-designed chips for the iPhone and iPad.These two suppliers in turn rely on components from their own subcontracted suppliers.The suppliers involved in making and delivering microprocessors have adopted mutually beneficial objectives and strategies that ultimately give Apple's customers value for their money.Apple's method of doing business this way is an example of a(n)
Question 129
Multiple Choice
Although the U.S.Justice Department frowns on __________ because it restricts the normal operation of a free market,it is still legal for two companies to buy one another's products as long as there is no coercion involved.