Pepsi-Cola made "freshness" an important product attribute when it stamped freshness dates on its cans.Prior to doing so,few consumers considered freshness an issue for soft drinks.Pepsi is trying to change consumers' attitudes toward its soft drinks by
A)changing beliefs about the extent to which a brand has a specific attribute.
B)changing the perceived importance of a specific attribute.
C)adding a new attribute.
D)reducing perceived risk.
E)providing stimulus generalization.

Question

Quizplus · Accepted Answer

By stamping freshness dates on its cans and making freshness an important attribute, Pepsi is trying to change the perceived importance of freshness for soft drinks in the minds of consumers.

Pepsi-Cola Made "Freshness" an Important Product Attribute When It Stamped