In the VALS framework,consumers who are looking for products and services that demonstrate success to their peers or to a peer group they aspire to are called a(n)
A)ideals-motivated group.
B)rewards-and-success-motivated group.
C)self-expression-motivated group.
D)achievement-motivated group.
E)high-and-low-resource group.

Question

Quizplus · Accepted Answer

The VALS framework classifies consumers into eight groups based on their psychological and behavioral characteristics. The achievement-motivated group is one of the eight groups, and it is characterized by individuals who seek products and services that demonstrate success to themselves or their peers. These consumers value status, accomplishments, and material possessions and are motivated by the desire for achievement and recognition from their peers. Therefore, option D is the correct answer.

In the VALS Framework,consumers Who Are Looking for Products and Services