Part of the growth strategy for Yum! Brands,the parent company of KFC,Pizza Hut,and Taco Bell,is expansion of its fast food businesses into new markets,such as China,Russia,and India.This type of expansion would be a __________ strategy.
A)product development
B)market penetration
C)diversification
D)market development
E)market saturation

Question

Quizplus · Accepted Answer

Market development involves expanding the company's existing products into new markets. In this case, Yum! Brands is expanding their KFC, Pizza Hut, and Taco Bell fast food restaurants into new markets such as China, Russia, and India.

Part of the Growth Strategy for Yum! Brands,the Parent Company