Taco Bell recently introduced Doritos Locos Tacos in the U.S. ,with shells made out of Nacho Cheese Doritos.The chain sold 100 million tacos in the first 10 weeks alone,its most popular product launch of all time.Considering Figure 2-5 above,this is an example of a __________ strategy that would be found in quadrant __________.
A)market penetration;"A"
B)product development;"B"
C)market development;"C"
D)diversification;"D"
E)product-market enhancement;"D"

Question

Quizplus · Accepted Answer

This is an example of a product development strategy, as Taco Bell introduced a new product (Doritos Locos Tacos) to its existing market.

Taco Bell Recently Introduced Doritos Locos Tacos in the U