An approach whereby an organization allocates its marketing mix resources to reach its target markets is referred to as (the)
A)tactical marketing process.
B)situational analysis.
C)diversification analysis.
D)synergy analysis.
E)strategic marketing process.

Question

Quizplus · Accepted Answer

The strategic marketing process involves the allocation of marketing mix resources towards the achievement of an organization's overall marketing objectives. This process involves market segmentation, targeting, and positioning, as well as the development and implementation of marketing strategies and tactics. Option A (tactical marketing process) refers to the day-to-day operational aspects of marketing, while options B, C, and D (situational analysis, diversification analysis, and synergy analysis) are tools used within the strategic marketing process, but do not describe the process itself.

An Approach Whereby an Organization Allocates Its Marketing Mix Resources