All of the following are components of the implementation phase of the strategic marketing process EXCEPT:
A)defining precise tasks,responsibilities,and deadlines.
B)executing the marketing program.
C)designing the marketing organization.
D)conducting R&D.
E)obtaining resources.

Question

Quizplus · Accepted Answer

Conducting R&D is not a component of the implementation phase of the strategic marketing process. R&D is typically a part of the product development phase that precedes the implementation phase. The other options (defining tasks, executing the program, designing the organization, and obtaining resources) are all components of the implementation phase.

All of the Following Are Components of the Implementation Phase