David and Cecilia Stanford,owners of Prairie Herb vinegars,decided to offer the product in 5-ounce and 13-ounce sizes.They decided to sell the vinegar only through the mail and to price the smaller bottle at $4.45 and the largest bottle at $13.25.These actions consist of Prairie Herb's marketing
A)missions.
B)visions.
C)strategies.
D)tactics.
E)customer values.

Question

Quizplus · Accepted Answer

The actions taken by Prairie Herb, such as offering two different sizes and selling only through mail at specific prices, are tactics of their marketing plan. Tactics are specific actions or tools used to achieve a particular objective within the overall marketing strategy.

David and Cecilia Stanford,owners of Prairie Herb Vinegars,decided to Offer