Question 1

Today's visionary organization uses three key elements to: (1)specify its foundation; (2)__________;and (3)formulate strategies.
A)set a direction
B)establish detailed marketing tactics
C)assign job responsibilities
D)set financial goals
E)establish an organizational chart

Accepted Answer

Setting a direction is the second key element used by the visionary organization to specify its foundation, and then formulate strategies. The other choices, such as establishing detailed marketing tactics, assigning job responsibilities, setting financial goals or establishing an organizational chart, may be important for the operation of the organization, but they are not considered as key elements to build its foundation or formulate strategies.

Question 2

Today's visionary organization uses three key elements to: (1)specify its foundation; (2)set a direction;and (3)__________.
A)set financial goals
B)assign job responsibilities
C)formulate strategies
D)establish production parameters
E)establish detailed marketing tactics

Accepted Answer

The third element mentioned in the statement is to formulate strategies, which involves determining the specific actions and plans to achieve the organization's goals and direction. Setting financial goals, assigning job responsibilities, establishing production parameters, and creating detailed marketing tactics may be important aspects of the organization's overall strategy, but they are not the key element mentioned in the statement.

Question 3

An organization's foundation can be broken into three key elements:
A)products,services,and ideas.
B)business definition,long-term goals,and short-term objectives.
C)board of directors,top management,and stakeholders.
D)corporate-level strategies,SBU-level strategies,and functional-level strategies.
E)core values,mission/vision,and organizational culture.

Accepted Answer

Core values, mission/vision, and organizational culture are the foundational elements that guide an organization's actions and decision-making. Core values are the beliefs and principles that shape the organization's culture, mission/vision statements define the organization's purpose and goals, and organizational culture is the shared values, beliefs, and behavior patterns that determine how employees interact with each other and with stakeholders. Product, services, and ideas (A) are important components of an organization's offerings but do not represent the foundational elements that guide the organization. Business definition, long-term goals, and short-term objectives (B) are important elements of strategic planning but do not necessarily represent the foundational elements of an organization. Board of directors, top management, and stakeholders (C) are important components of an organization's governance and stakeholder management, but do not necessarily represent the foundational elements that guide the organization. Corporate-level strategies, SBU-level strategies, and functional-level strategies (D) represent different levels of strategic planning and execution and are important for achieving the organization's goals, but do not necessarily represent the foundational elements of an organization.

Question 4

Today's visionary organization uses three key elements to: (1)__________; (2)set a direction;and (3)formulate strategies.
A)set financial goals
B)specify its foundation
C)establish detailed marketing tactics
D)assign job responsibilities
E)establish an organizational chart

Accepted Answer

The three key elements mentioned in the question are used to specify the organization's foundation, set direction, and formulate strategies. Financial goals, job responsibilities, organizational chart, and detailed marketing tactics may be important but are not the three key elements mentioned in the question.

Question 5

On the northern tip of Goose Island in the Chicago River sits the William Wrigley Jr.Company's Global Innovation Center.Here,Wrigley creates new products using a joint effort by some 250 full-time food scientists,researchers,and marketers.The people who work in this center are most likely members of a(n)
A)innovation squad.
B)business consortium.
C)multiple strategic directional team.
D)strategic evaluation team.
E)cross-functional team.

Accepted Answer

The description of a joint effort by food scientists, researchers, and marketers suggests a cross-functional team approach.

Question 6

When developing marketing programs for new offerings,marketing may provide staff to serve as part of a(n)__________,which consists of a small number of people from different departments who are mutually accountable to accomplish a task or a common set of performance goals.
A)cross-functional team
B)department
C)strategic business unit
D)organization
E)business consortium

Accepted Answer

A cross-functional team consists of individuals from different departments who work together to accomplish a common goal or task. In the development of marketing programs for new offerings, a cross-functional team may be created to ensure that all aspects of the program are considered, such as product development, pricing, promotion, and distribution. This team will work together to develop and execute the marketing program, with each member bringing their unique expertise and perspective to the table.

Question 7

Specialized functions such as marketing and finance are generally referred to as __________.
A)teams
B)groups
C)divisions
D)departments
E)business units

Accepted Answer

Specialized functions such as marketing and finance are generally organized into separate departments within a company. A department is a distinct unit within an organization responsible for carrying out specific tasks or functions.

Question 8

In general,a visionary organization asks what three types of questions to specify its foundation,set a direction,and formulate strategies?
A)why,when,where
B)what,by whom,how
C)how,when,where
D)why,what,how
E)who,why,when

Accepted Answer

A visionary organization asks "why" to specify its foundation, "what" to set a direction and formulate strategies, and "how" to actually implement those strategies.

Question 9

IBM regularly creates what it calls global action teams,which take people from functional groups and bring them together to work on large client projects.These global action teams are a type of
A)innovation group.
B)business consortium.
C)tactical group.
D)SWOT team.
E)cross-functional team.

Accepted Answer

Global action teams are composed of individuals from different functional groups or departments within IBM, which makes them cross-functional teams. These teams are created to work on large client projects that require skills and expertise from various areas of the company.

Question 10

In Figure 2-2 above,"C" represents the "how" element of visionary organization.This is referred to as __________.
A)organizational tactics
B)organizational mission
C)organizational foundation
D)organizational direction
E)organizational strategies

Accepted Answer

"C" represents the strategic element of the visionary organization, which is the "how" or the specific strategies and approaches that the organization will use to achieve its goals. Therefore, the best choice is E) organizational strategies.

Question 11

Which of the following statements would MOST LIKELY be heard at the functional level of an organization?
A)"We need to divest our Canadian operations that are performing poorly."
B)"How large a budget can we allot to the marketing department?"
C)"We plan to implement a Facebook advertising initiative within 90 days."
D)"We should hire the most culturally diverse cross-functional team possible in order to generate the best new-product ideas."
E)"What dividends should we pay stockholders next quarter?"

Accepted Answer

Functional level decisions are typically more specific and operational, such as implementing a specific marketing initiative like a Facebook advertising campaign.

Question 12

Which of the following statements regarding organizational foundation is MOST ACCURATE?
A)An organizational foundation specifies its goals.
B)An organizational foundation defines the business that it is in.
C)An organization's foundation empowers stakeholders to have a voice in the strategic marketing process.
D)An organization's foundation is its philosophical reason for being-why it exists.
E)An organization's foundation is the company,its product,and its customers.

Accepted Answer

An organization's foundation is its philosophical reason for being—why it exists. This includes its core values, vision, and mission statement. The organizational foundation should guide the strategic marketing process and help stakeholders understand and connect with the organization. While goals and defining the business the organization is in are important aspects of the foundation, they are not the philosophical reason for the organization's existence. The company, its product, and customers are important elements but do not encompass the entire foundation.

Question 13

Cross-functional teams refer to
A)members of an organization who have been trained in multiple disciplines so they can easily move from one job to another as needed.
B)situations where two departments within the same company have opposing views about how a product should be developed and managed.
C)departments within an organization that carry out multiple functions due to financial constraints within the company.
D)a small number of people from different departments in an organization who are mutually accountable to accomplish a task or a common set of performance goals.
E)departments within an organization who manage the same product with distinctly different marketing programs to reach different target markets.

Accepted Answer

Cross-functional teams are made up of individuals from different departments or areas within an organization who come together to accomplish a specific goal or project. They are mutually accountable and work collaboratively to achieve a common objective. This approach helps to break down silos and increase communication and collaboration across departments. Option A refers to cross-training or multi-skilling, while options B, C, and E do not accurately describe cross-functional teams.

Question 14

The philosophical reason for an organization's existence is referred to as its organizational __________.
A)strategy
B)direction
C)foundation
D)goal
E)business

Accepted Answer

The philosophical reason for an organization's existence is known as its organizational foundation, which includes its core beliefs, values, and purpose. Strategies, goals, and direction are all important elements of an organization, but they stem from and are guided by the organization's foundation. The term "business" refers more specifically to the type of activity or industry in which the organization operates, and is not as broad as organizational foundation.

Question 15

Groups of a small number of people from different departments in an organization who are mutually accountable to accomplish a task or a common set of performance goals are referred to as
A)designated teams.
B)strategic business units.
C)cross-functional teams.
D)business committees.
E)venture squads.

Accepted Answer

The description given in the question matches the characteristics of cross-functional teams, which are composed of individuals from different departments or areas of expertise within an organization who collaborate to achieve a specific goal or set of objectives. Designated teams and business committees may also be composed of individuals from different departments, but they do not necessarily have the same level of mutual accountability and focus as cross-functional teams. Strategic business units and venture squads refer to different organizational structures or concepts altogether.

Question 16

A key role of the marketing department is to "look outward." This is accomplished by
A)allocating financial resources across strategic business units.
B)communicating the vision of the marketing department forcefully enough to be incorporated into the overall mission of the company.
C)forming cross-functional teams to help solve the organization's marketing problems.
D)implementing new accounting methods passed by Congress.
E)listening to customers,developing and producing offerings,and implementing marketing program activities.

Accepted Answer

Looking outward means focusing on the external environment, including customers and competitors. Option E accurately describes how the marketing department can achieve this by listening to customers, developing and producing offerings, and implementing marketing program activities. Options A, B, and C describe internal actions and are not directly related to looking outward. Option D is unrelated to the role of the marketing department.

Question 17

In Figure 2-2 above,"B" represents the "what" element of visionary organization.This is referred to as __________.
A)organizational tactics
B)organizational mission
C)organizational foundation
D)organizational direction
E)organizational strategies

Accepted Answer

The answer of In Figure 2-2 above,"B" represents the "what"...

Question 18

In Figure 2-2 above,"A" represents the "why" element of visionary organization.This is referred to as __________.
A)organizational foundation
B)organizational tactics
C)organizational mission
D)organizational direction
E)organizational strategies

Accepted Answer

The answer of In Figure 2-2 above,"A" represents the "why"...

Question 19

Successful organizations must be visionary,which includes the ability to
A)develop strategies based on those that were successful in the past.
B)be backward-looking,examining the past carefully to learn from mistakes.
C)anticipate future events and respond quickly and effectively.
D)hire the most culturally diverse team possible in order to generate the best new ideas.
E)involve all stakeholders of the organization when defining its business mission.

Accepted Answer

Being visionary requires the ability to anticipate future events and respond quickly and effectively. This allows organizations to stay ahead of the curve and be proactive rather than reactive. While learning from past mistakes and involving stakeholders in defining business mission are important, they are not necessarily indicative of being visionary. Similarly, while a diverse team can bring new ideas to the table, diversity alone does not guarantee a visionary approach. Lastly, developing strategies based solely on past success can limit an organization's ability to adapt to changing circumstances and is not necessarily visionary.

Question 20

At the functional level,the marketing department
A)solicits talent from all levels of the organization for strategic corporate planning sessions.
B)promotes its goals to the organization's stakeholders.
C)looks outward,in part by listening to customers.
D)develops the corporate culture.
E)defines the overall strategic direction of the organization.

Accepted Answer

The marketing department's role is to look outward, in part by listening to customers. A is not correct as the marketing department may not necessarily solicit talent from all levels of the organization for strategic corporate planning sessions. B may be a part of the marketing department's responsibilities, but not its main function. D and E are not correct as these are typically the responsibility of top-level management.

Quiz 2: Developing Successful Organizational and Marketing Strategies

Today's visionary organization uses three key elements to: (1) specify its foundation; (2) __________;and (3) formulate strategies.

Today's visionary organization uses three key elements to: (1) specify its foundation; (2) set a direction;and (3) __________.

An organization's foundation can be broken into three key elements:

Today's visionary organization uses three key elements to: (1) __________; (2) set a direction;and (3) formulate strategies.

When developing marketing programs for new offerings,marketing may provide staff to serve as part of a(n) __________,which consists of a small number of people from different departments who are mutually accountable to accomplish a task or a common set of performance goals.

Specialized functions such as marketing and finance are generally referred to as __________.

In general,a visionary organization asks what three types of questions to specify its foundation,set a direction,and formulate strategies?

IBM regularly creates what it calls global action teams,which take people from functional groups and bring them together to work on large client projects.These global action teams are a type of

In Figure 2-2 above,"C" represents the "how" element of visionary organization.This is referred to as __________.

Which of the following statements would MOST LIKELY be heard at the functional level of an organization?

Which of the following statements regarding organizational foundation is MOST ACCURATE?

Cross-functional teams refer to

The philosophical reason for an organization's existence is referred to as its organizational __________.

Groups of a small number of people from different departments in an organization who are mutually accountable to accomplish a task or a common set of performance goals are referred to as

A key role of the marketing department is to "look outward." This is accomplished by

In Figure 2-2 above,"B" represents the "what" element of visionary organization.This is referred to as __________.

In Figure 2-2 above,"A" represents the "why" element of visionary organization.This is referred to as __________.

Successful organizations must be visionary,which includes the ability to

At the functional level,the marketing department