A marketing program refers to
A)a plan that integrates the marketing mix to provide a good,service,or idea to prospective buyers.
B)the selection of product benefits and attributes that are added to or subtracted from a given product to create variations within a product line.
C)the marketing manager's controllable factors-product,price,promotion,and place-that can be used to solve a marketing problem.
D)the specific ratio within a marketing budget that divides resources between advertising,promotions,and personal selling.
E)the allocation of resources within a firm towards individual marketing mix elements.

Question

Quizplus · Accepted Answer

A marketing program is a plan that integrates the marketing mix (product, price, promotion, and place) to provide a good, service, or idea to prospective buyers. It outlines the actions that a company will take to achieve its marketing objectives and attract its target market.

A Marketing Program Refers to