With respect to the history of American business,the __________ era began in the late 1950s when marketing became the motivating force among many firms.
A)production
B)sales
C)customer relationship
D)market orientation
E)marketing concept

Question

Quizplus · Accepted Answer

The marketing concept era began in the late 1950s when firms began focusing on customer needs and wants rather than just producing goods or engaging in sales techniques. This era emphasized the importance of market research, segmentation, targeting, and positioning in order to create products and services that met the needs of specific customer segments.

With Respect to the History of American Business,the __________ Era