Which of the following statements about 3M's marketing program for Post-it® Flag Highlighters is MOST ACCURATE?
A) In his first attempt,David Windorski,a 3M inventor,designed the Post-it® Flag Highlighter in exactly the right way to appeal to its target market.
B) Paralegals were initially the intended target market for the Post-it® Flag Highlighter.
C) David Windorski,a 3M inventor,also developed the Post-it® Flag Pen for the office worker segment.
D) The Post-it® Flag Highlighter was not successful and was deleted from the Post-it® Flag product line.
E) In his development of the Post-it® Flag Highlighter,David Windorski examined similar products of 3M's major competitors and simply made changes that would provide the "WOW" factor.
Correct Answer:
Verified
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