Based on the marketing program 3M developed for its Post-it^® Flag Highlighters and Post-it^® Flag Pens,one can conclude that A)the market segments for Post-it^® Flag Highlighters and Post-it^® Flag Pens are identical. B)the target market segments for Post-it^® Flag Highlighters and Post-it^® Flag Pens are not realistic. C)the Post-it^® Flag Highlighters and Post-it^® Flag Pens are priced unfairly for its target markets. D)the prices for 3M's Post-it^® Flag Highlighters and Post-it^® Flag Pens are set to maximize 3M's profits,not its distributors' profits. E)the promotion strategy is designed to increase awareness among potential users.

Question

Quizplus · Accepted Answer

The marketing program for Post-it Flag Highlighters and Flag Pens is designed to increase awareness among potential users, as stated in the question. Therefore, option E is the correct answer. Option A is not correct because there might be some overlap, but the market segments for highlighters and pens may not be entirely identical. Option B is not correct because there is no information to suggest that the target market segments are not realistic. Option C is not correct because there is no information about unfair pricing. Option D is not correct because there is no information about maximizing profits.

Based on the Marketing Program 3M Developed for Its Post-It®

Based on the Marketing Program 3M Developed for Its Post-It^®