Shortly after World War II,Sam Jackson developed an idea for a biodegradable lubricant that was superior to anything currently on the market.He was excited about his new idea and persuaded a number of his friends to help produce samples.While demand kept up with production at first,he soon found that he had to hire a sales force to sell excess product to manufacturing companies in the area.He decided this was primarily because his company had several strong competitors that had recently come into the industry.This is an example of marketing behavior that would occur during the __________ era of U.S.business history.
A)marketing concept
B)production
C)goods
D)sales
E)societal marketing concept

Question

Quizplus · Accepted Answer

The scenario describes a focus on selling excess product due to competition, which is characteristic of the sales era, where businesses emphasized selling and advertising to overcome competition and increase sales.

Shortly After World War II,Sam Jackson Developed an Idea for a Biodegradable