The American business period that strove to satisfy consumer needs while achieving an organization's goals is called the __________ era.
A)marketing concept
B)sales
C)production
D)societal marketing concept
E)customer relationship

Question

Quizplus · Accepted Answer

The marketing concept era was a period in American business where companies shifted their focus from simply producing products to actively understanding and meeting the needs of consumers in order to achieve organizational goals.

The American Business Period That Strove to Satisfy Consumer Needs