In Learning from Experience: According to Four Seasons Hotels and Resorts

In Learning from Experience: According to Four Seasons Hotels and Resorts founder, Isadore Sharp, what policy is the reason for his company's success?

A) Glory is fleeting, but obscurity is forever: Make your brand known.
B) The Golden Rule: Treat people well, the way you would like to be treated.
C) A bird in the hand is worth two in the bush: Focus on the person before you.
D) We hold these truths to be self evident: Work hard to be successful.