When the intent is to measure psychological properties of consumers (such as attitudes,opinions,and so on)which exist on a continuum in the mind of the respondent,________ is the most useful type of measure.
A)ordinal scale
B)nominal scale
C)interval scale
D)ratio scale
E)unassumed interval scale

Question

Quizplus · Accepted Answer

An interval scale is the most useful type of measure when the intent is to measure psychological properties of consumers that exist on a continuum. This type of scale allows for equal distance between each point on the scale, which means that a change in score from 1 to 2 is the same as a change from 4 to 5. This is important when measuring psychological properties, where the distance between responses may be important in understanding the respondent's attitudes, opinions, or beliefs.

When the Intent Is to Measure Psychological Properties of Consumers