Which type of scale measure takes into account the values and personality traits of people as reflected in their unique activities,interests,and opinions toward their work,leisure time,and purchases?
A)intensity series scale
B)lifestyle inventory
C)semantic differential scale
D)AIO scale
E)graphic intensity scale

Question

Quizplus · Accepted Answer

Lifestyle inventory measures values and personality traits through activities, interests, and opinions (AIO), reflecting how people view work, leisure, and purchases.

Which Type of Scale Measure Takes into Account the Values