If a question is designed to measure a construct,for example,"intentions to buy a new product," and the question appears to ask this in a straightforward manner,the measurement would be said to have:
A) reliability.
B) validity.
C) face validity.
D) appearance value.
E) internal reliability.
Correct Answer:
Verified
Q4: Which of the following scale types best
Q5: The halo effect is best avoided by:
A)doing
Q6: When the intent is to measure psychological
Q7: Which of the following is defined as
Q8: Which type of scale measure takes into
Q10: Which of the following best illustrates the
Q11: If we were measuring age,income,height,number of bottles
Q12: Which characteristic is associated only with ratio
Q13: Which of the following refers to a
Q14: Some researchers believe that a mid-point,or neutral
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