The halo effect is best avoided by:
A)doing a couple of things wrong during the entire research project.
B)flipping favorable and unfavorable endpoints on different scale items.
C)flipping "bad" scales to the back of the survey to encourage a good response before the respondents get to the bad questions.
D)using only percentage scales.
E)using only closed-ended questions.

Question

Quizplus · Accepted Answer

Flipping favorable and unfavorable endpoints on different scale items helps to reduce the halo effect by preventing respondents from consistently rating items based on an overall impression rather than specific item content.

The Halo Effect Is Best Avoided By