Luke is considering the various options available to him to promote an energy-drink, Turbozade, that is seeing decreasing sales volumes after having peaked some time back. Which of the following marketing communications tools should Luke focus marketing efforts on to keep the sales volume up?
A) advertising
B) direct marketing
C) events and experiences
D) sales promotions
E) publicity

Question

Quizplus · Accepted Answer

Sales promotions can provide immediate incentives for customers to purchase, which can help boost sales volumes in the short term.

Luke Is Considering the Various Options Available to Him to Promote