A manufacturer that offers cash or gifts to dealers for encouraging the purchase of its products is using ________.

Question

Quizplus · Accepted Answer

The manufacturer is using push money, which is a type of incentive paid to dealers or salespeople for pushing the sales of a particular product. It is also known as spiffs, kickbacks, or sales incentives. Push money aims to motivate and reward salespeople for selling more of a particular product, and it can be in the form of cash or gifts, such as trips, merchandise, or gift cards.

A Manufacturer That Offers Cash or Gifts to Dealers for Encouraging