The selection of channel members:
A) Cannot take place in the absence of the channel design process.
B) Is the most important phase of channel design.
C) Can occur even when channel structure is not altered.
D) Should be done at least on an annual basis.
E) Is essentially the same as the evaluation of channel members.

Question

Quizplus · Accepted Answer

The selection of channel members can indeed occur without altering the channel structure, as businesses may need to replace or add new members to their distribution channels without changing the overall design or structure of the channel. This process is part of managing and optimizing the channel to ensure efficiency and effectiveness in distribution.

The Selection of Channel Members