Training for channel members to sell new products successfully:
A) Should be conducted by the manufacturer if the channel members request it.
B) Is necessary only for industrial products or complex consumer products.
C) Should be planned as the new product is being developed.
D) Is useful only during the introductory stage of the product life cycle.
E) Is unnecessary except for highly technical products.

Question

Quizplus · Accepted Answer

Training for channel members should be planned as the new product is being developed to ensure that they are equipped with the necessary knowledge and skills to successfully sell the new product. This will help to create a knowledgeable salesforce that can effectively communicate the benefits of the product to customers and drive sales.

Training for Channel Members to Sell New Products Successfully