K&B Manufacturing,in developing its new products,must recognize that its intermediaries will judge the acceptability of the new products based on:
A) The amount of real innovation in the product.
B) The cost of the new product relative to the cost of competitive products.
C) The product's profit potential in terms of meeting established margin structures.
D) The amount of advertising dollars offered to the intermediaries to support the new product.
E) The demand by customers.

Question

Quizplus · Accepted Answer

Intermediaries are primarily concerned with the profit potential of new products, which is determined by how well the products meet established margin structures.

K&B Manufacturing,in Developing Its New Products,must Recognize That Its Intermediaries