Which of the following is a false statement about when a manufacturer is developing new products and involvement of channel members?
A) Channel members should have experts at the manufacturer's plant during product development.
B) Channel members should be consulted to determine whether new products will be acceptable.
C) Channel members should be asked to react to new product and package prototypes.
D) Channel members should provide feedback during the test-marketing stage.
E) Channel members should be asked for new product ideas.

Question

Quizplus · Accepted Answer

Channel members typically do not have experts stationed at the manufacturer's plant during product development. Their involvement is more about providing feedback, market insights, and testing rather than being directly involved in the manufacturing process.

Which of the Following Is a False Statement About When