For the channel manager,the most powerful element of the marketing mix for gaining channel member cooperation is:
A) Product.
B) Price.
C) Promotion.
D) Logistics.
E) It varies.

Question

Quizplus · Accepted Answer

The most powerful element of the marketing mix for gaining channel member cooperation can vary depending on the specific situation and the needs and motivations of the channel members. For example, if the channel members are primarily motivated by profit and margins, then price may be the most powerful element. Alternatively, if the channel members are motivated by building their brand and reputation, then promotion and advertising may be the most powerful element. Similarly, if the channel members are struggling with inventory management or fulfillment, then logistics may be the most powerful element. Therefore, it is important for the channel manager to understand the needs and motivations of the channel members and use a mix of marketing elements to gain their cooperation.

For the Channel Manager,the Most Powerful Element of the Marketing