Product line expansion and contraction is becoming even more challenging for channel managers because:
A) Too few new products are being released to support expansion.
B) Power retailers are emphasizing store-by-store category management.
C) The number of private label brands is decreasing.
D) Retailers are requesting the development of new products.
E) There is too much retail shelf space available.

Question

Quizplus · Accepted Answer

With power retailers emphasizing store-by-store category management, it becomes challenging for channel managers to expand or contract their product line effectively. This approach requires a deep understanding of local demand, competition, and consumer behavior, which can be time-consuming and costly to implement. Therefore, channel managers must find ways to balance the need for an efficient and standardized product line across stores with the need for local adaptation and innovation.

Product Line Expansion and Contraction Is Becoming Even More Challenging