Special trade deals can keep a channel member attracted to a product in the maturity stage of the product life cycle,but they may not be in the manufacturer's long-run interest because:
A) They distract the channel members from the manufacturer's other products.
B) They can send the wrong message about the product to channel members.
C) They are stopgap measures.
D) They cause channel members to lose interest in carrying the product.
E) They may be considered illegal under antitrust/price fixing legislation.

Question

Quizplus · Accepted Answer

Special trade deals may provide a temporary boost to sales and keep a channel member attracted to the product in the maturity stage, but they are ultimately stopgap measures. The manufacturer needs to focus on the long-term viability and profitability of the product, which may not be achieved through short-term deals. These deals may also distract channel members from the manufacturer's other products, send the wrong message about the product, or even be considered illegal under antitrust/price fixing legislation. Ultimately, the manufacturer needs to consider the overall impact of special trade deals on their product's long-term success.

Special Trade Deals Can Keep a Channel Member Attracted to a Product