A fundamental but long-term strategic channel management option that should be considered during the maturity stage of the product life cycle is:
A) An extra trade discount.
B) More advertising allowances.
C) Special package deal discounts.
D) A change in the channel structure.
E) A more liberal returns policy.

Question

Quizplus · Accepted Answer

During the maturity stage of the product life cycle, it is important to consider a change in the channel structure to ensure maximum distribution and reach of the product. This may involve adding or removing intermediaries, or changing the roles of existing intermediaries to better suit the needs of the market. This long-term strategic option can help to extend the product life cycle and maintain market share. The other options mentioned may provide short-term benefits but are not as effective in ensuring long-term success.

A Fundamental but Long-Term Strategic Channel Management Option That Should