A product positioning strategy includes all of the following except:
A) The type of retailer selling the product.
B) The degree of brand equity.
C) The "in-store position" for the product.
D) The cost to manufacture the product.
E) How the brand is promoted.

Question

Quizplus · Accepted Answer

The cost to manufacture the product is not a part of product positioning strategy, as it is more related to the production process and cost analysis rather than the marketing and communication methods used to position the product in the minds of the target audience. The other options, such as the type of retailer, the degree of brand equity, the in-store position, and promotion methods, are important factors that businesses consider when developing a product positioning strategy.

A Product Positioning Strategy Includes All of the Following Except