Perhaps the best way for a manufacturer to find out how his products are selling relative to competitive products is:
A) Through sales analysis.
B) By performing consumer attitude research.
C) By monitoring the flow of products at the point of final sale.
D) By hiring A.C. Nielsen Co. to do television ratings.
E) To develop a consumer panel that is continuously monitored.

Question

Quizplus · Accepted Answer

Monitoring the flow of products at the point of final sale, also known as retail audit, is the best way for a manufacturer to find out how his products are selling relative to competitive products. This method provides information on the brand share, shelf space, pricing, promotions, and distribution of the product in comparison to its competitors. It helps the manufacturer understand the sales performance of his product and make necessary decisions regarding the product's marketing mix.

Perhaps the Best Way for a Manufacturer to Find Out