The main channel management issue in product line expansion and contraction strategies is:
A) To balance trading up and trading down strategies.
B) Trying to gain channel member support for reshaped product lines.
C) Getting channel members to participate in product design.
D) Convincing the channel members to accept a smaller product line.
E) Speeding up shipments of the new product line so channel members will be able to sell it faster.

Question

Quizplus · Accepted Answer

In product line expansion and contraction strategies, the main issue is to gain the support of channel members for the reshaped product lines. This involves communicating the benefits of the new products and addressing any concerns or objections that channel members may have. The success of these strategies depends largely on the cooperation and participation of channel members.

The Main Channel Management Issue in Product Line Expansion and Contraction