When pursuing a trading up or trading down product strategy,the most critical issue a channel manager must consider whether:
A) Whether existing channel members provide adequate market coverage of the high or low end of the market.
B) Prices are too high or low for the middle market.
C) There is adequate inventory to serve all of the market.
D) New channel members will be needed to cover the manufacturer's existing markets.
E) Speeding up shipments of products will be needed.

Question

Quizplus · Accepted Answer

When pursuing a trading up or trading down product strategy, the most critical issue a channel manager must consider is whether existing channel members provide adequate market coverage of the high or low end of the market. This is because channel members play a critical role in reaching customers and ensuring that the product is available and promoted in the right markets. Therefore, the channel manager must assess whether the current channel members can effectively reach the target market for the traded-up or traded-down products.

When Pursuing a Trading Up or Trading Down Product Strategy,the