During the decline stage of the product life cycle,it is not unusual to find all of the following except:
A) Some channel members who still carry the product in question.
B) A high proportion of low volume channel members.
C) Small orders by channel members.
D) High costs of servicing channel members.
E) Increased profit margins.

Question

Quizplus · Accepted Answer

During the decline stage of the product life cycle, it is not common to find increased profit margins. Instead, it is more likely to observe small orders by channel members, a high proportion of low volume channel members, high costs of servicing channel members, and some channel members still carrying the product. The product is typically no longer in high demand, and therefore, profit margins will decrease rather than increase.

During the Decline Stage of the Product Life Cycle,it Is