Channel members judge a product package based on how well it meets their __________ requirements.
A) stock and display
B) size
C) promotion
D) durability
E) recycling

Question

Quizplus · Accepted Answer

Channel members are focused on the practical aspects of carrying and displaying the product, such as how much space it takes up on the shelf or the durability of the packaging. Therefore, the correct option is A, which refers to stock and display requirements. Options B, C, D, and E are less important to channel members in terms of evaluating a product package.

Channel Members Judge a Product Package Based on How Well